A few months ago, I sat in on a leadership offsite where a president told her team, "We need to be more strategic this year." Heads nodded. Someone wrote it on a whiteboard. The meeting moved on to a 45-minute debate about which project management tool to standardize on.
Nobody in that room was lazy or coasting. Every calendar was double-booked. Six months later, the "strategic" priority hadn't moved an inch.
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